You have probably sat across from someone who used to be brilliant and now seems to be coasting. They do the work, nothing is technically wrong, but the spark is gone. You wonder what changed and whether it is something you can fix. The answer, most of the time, is yes. But it requires understanding that motivation is not a speech you give or a perk you offer once. It is a set of conditions you create and maintain, day after day, through the way you run one-to-ones, give feedback, and acknowledge what people contribute.
Motivation is not something you can inject. It is something you either cultivate or erode with every interaction, every decision, and every piece of feedback you give or withhold.
Understand what actually drives each person
The biggest mistake managers make with motivation is assuming everyone is driven by the same things. Some people are energised by autonomy. Others need visible progress towards a meaningful goal. Some thrive on recognition; others find public praise uncomfortable and prefer a quiet word. A few are primarily motivated by learning new skills, and a handful are honest enough to tell you that money and security are their main drivers.
You cannot know which category someone falls into without asking. Not once in an onboarding form, but repeatedly, over time, in the regular one-to-ones that give people space to say what they actually need. Use those conversations to understand what kind of work energises them, what makes them feel valued, and what has been draining lately. The answers will shift over time as careers and circumstances change.
What motivates people at work
Autonomy
Freedom to choose how to approach their work
Mastery
Learning new skills and getting better over time
Purpose
Knowing their work connects to something meaningful
Recognition
Feeling seen and appreciated for their contributions
Progress
Seeing clear momentum towards a goal
Belonging
Feeling like a valued part of the team
Most people are driven by a combination. The mix changes over time.
Once you understand what drives someone, you can tailor how you assign work, frame goals, and give feedback. That personalisation is not a luxury. It is the difference between someone who feels seen and someone who quietly disengages because their manager treats them the same as everyone else.
Make progress visible and celebrate it
One of the most reliable ways to sustain motivation is to make progress visible. When people can see that their work is moving something forward, they feel competent and effective. When progress is invisible, even high performers can start to feel like they are running on a treadmill.
This is where clear targets make a real difference. When someone has a goal they can track, they get to experience the small wins along the way. Those wins accumulate into a sense of momentum that carries them through the harder stretches. Without visible goals, there is no progress to point to and no natural opportunity to recognise effort.
Progress is invisible
Progress is visible
Recognition matters here too, but only when it is specific. Generic praise feels hollow. Specific praise - tied to a concrete action, a real outcome, or a behaviour you want to see more of - lands differently. It tells someone that you were paying attention. That alone is motivating. Read more on how to give recognition that actually lands so your acknowledgements carry weight.
You do not need a formal ceremony for this. A sentence in a one-to-one, a message in a team channel, or a note in a retro can be enough. What matters is that it is genuine, timely, and specific enough that the person knows you saw what they did.
Remove the friction that kills motivation
Motivation is not only about adding positive things. It is equally about removing the negatives. Unclear priorities, ambiguous ownership, meetings that could have been messages, blockers that nobody resolves - these things drain energy faster than recognition can replenish it. If your team seems low on motivation, it is worth asking whether you are making it too hard to do good work.
Pay attention to what comes up in retrospectives. When the same friction points appear repeatedly, they are telling you something about the conditions your team is working in. A blocker that was logged three sprints ago and never resolved is a motivation killer. It signals that the team's concerns are not being acted on.
Common sources of friction
- HighUnclear priorities that shift without explanation
- HighBlockers that sit unresolved for weeks
- MediumMeetings with no clear purpose or outcome
- MediumFeedback that arrives too late to act on
- HighWork that gets deprioritised before completion
- MediumNo visibility of how individual work connects to team goals
Run a quick retrospective with your team focused specifically on what slows them down. You will likely surface two or three things that, if fixed, would have more impact on motivation than any number of away days or reward schemes. The act of asking - and then actually doing something about the answers - is itself motivating. It tells people that their experience at work matters to you.
Connect people to growth and development
People are motivated when they feel like they are growing. Stagnation, even comfortable stagnation, eventually turns into restlessness. If someone has been doing the same work at the same level for two years without any conversation about where they might go next, their motivation will likely reflect that.
Regular development conversations are not just good management practice. They are a direct input to motivation. When someone knows that you have thought about their future, that you have a view on what they could grow into, and that you are going to help them get there, they bring more of themselves to the current work. It signals that they have a future here, not just a job.
A simple development cadence
How is the work going? Any blockers or frustrations?
What are you enjoying? What would you like more or less of?
Where do you want to be in a year? What do you need to get there?
Use Catchups to capture notes and track themes across these conversations.
Development does not always mean promotion. It can mean taking on a stretch assignment, becoming the go-to person for a new area, presenting to senior stakeholders, or mentoring a junior team member. The form matters less than the intent: you are investing in this person and helping them move forward.
Use team surveys periodically to get a read on how your team is feeling about growth and development. Ask whether they feel challenged, whether they have the skills they need, and whether they can see a path forward. Anonymous responses often surface things that do not come out in direct conversation.
Frequently asked questions
Keep your team motivated
Catchups, targets, surveys, and recognition - all in one place.
